Prophet, New York, NY

Senior Marketing Specialist, Financial Services and Healthcare (March 2021 – January 2023)

• Served on vertical leadership teams as marketing subject matter expert; participated in annual and quarterly strategy planning, advised during weekly commercial operations calls, and provided marketing program effectiveness reporting

• Planned, developed, and executed full-funnel digital campaigns with a focus on financial services and healthcare segments; resulting in 260% more target industry MQLs YoY and 522% annualized ROI

• Oversaw $500K budget and collaborated with channel owners to determine the optimized mix for each stage of the buyer journey

• Co-led go-to-market campaign launches, including the Prophet Brand Relevance Index® which garnered became featured on LinkedIn ‘Trending News’; drove 18,291 visitors to microsite and 30+ meetings with target executive buyers

• Designed and executed automated email nurture tracks to deliver relevant touchpoints at the right moment in the buyer journey – leading to 130% more warm contacts passed off to sales YoY

• Collaborated with creative to build assets like blogs, whitepapers, ebooks, case studies, infographics, webinars and brand videos

• Prepared creative and editorial briefs; coordinated vendor/contractors and ensured concepts were both innovative and on brand

• Created sales enablement playbooks that connected MQLs to global CRM strategy to boost adoption of new CRM system

• Wrote bi-weekly communication for CEO, sharing business performance and firm updates with 670+ employees globally

• Managed Marketing Coordinator and interns; delegating workload and upskilling on marketing platforms and best practices

• Launched Vice Chairman David Aaker’s 18th book, landing 25+ media placements and gifting 1,000+ books to clients globally

• Served as office lead for Prophet Impact, the firm’s ESG initiative; planned office-wide “volunteer days off”, sourced pro-bono work opportunities and created connections between Prophet employees and local non-profit organizations

Digital Marketing and Communications Associate (August 2019 – March 2021)

Digital Marketing and Communications Intern (April 2019 – August 2019)

• Developed, planned, and optimized paid ad campaigns across LinkedIn, Google Search and Display to build brand awareness and generate leads; ran A/B tests to improve conversions

• Introduced and executed new SEO-driven content strategy which led to 54% increase in organic traffic QoQ

• Strategically deployed organic social media posts to engage audiences (Q1 2021: 400% increase in social media referral traffic QoQ)

• Analyzed client needs and go-to-market approach; used insights to create global content calendar, while operationalizing the content development, publishing and promotion processes

• Leveraged Google Analytics and Google Data Studio to prepare performance reports for senior leadership

• Partnered with development team to maintain website – assisting in content pouring, quality assurance tests and UX improvements

• Served on Prophet Global DEI Advisory council, focused on building Prophet Women in Leadership’s mentorship network

Verbatim Labs, Remote

Freelance Writer (February 2022 – June 2022)

• Wrote case studies, profiles, and playbooks for DTC e-commerce startups to scale editorial engines and unlock organic acquisitions

ZS Associates, Chicago, IL

Corporate Communication Intern (June 2018 – August 2018)

• Managed Life at ZS blog, writing and editing content about life across the global consulting firm’s 22 offices

• Strategically operated ZS Careers’ social media platforms, implementing an editorial calendar to proactively plan content

• Performed competitive analysis of four firms and developed recommendations to improve and differentiate ZS’ social presence

Plug and Play Tech Center, Sunnyvale, CA

FinTech Vertical Marketing Intern (June 2017 – August 2017)

• Created marketing materials including infographics, videos, newsletters, and reports to promote the startup accelerator program

• Operated social media accounts (Twitter, Facebook, LinkedIn) for FinTech vertical, increasing Twitter following by 38%

• Photographed and filmed corporate events, then edited wrap-up videos using Adobe Premiere CC

• Assisted with planning and operations of events designed to connect FinTech startups with corporate partners and venture capitalists