I’m a journalist by training, strategist by upbringing, and freelance brand and content marketer by choice. With four years of experience at a leading brand consulting firm and a portfolio of diverse client projects across DTC, tech, hospitality, and home, I bring a structured, yet scrappy approach to new work.  

I begin by asking more questions than simply selling my experience, ensuring I fully understand your needs. Then, I seamlessly integrate into your team structure, providing a fresh perspective and an experience-backed approach to scaling your marketing efforts. 

I have successfully launched new DTC brands, created brand books and voice guidelines, developed and managed campaigns, and advised senior leaders on strategic marketing investments. I’m not limited by scope of work or specialty. I love wearing multiple hats and leveraging my strengths - communication, creativity, and collaboration - to fill in the gaps for small teams who are eager and excited to build a relevant brand and drive sales through modern marketing tactics.

Outside of work, I enjoy romanticizing my life in New York - beating the Resy bots to the newest hotspots, hosting friends for themed dinner parties, scalping last minute tickets to shows, and purchasing one too many thrifted items off of Lower East Side street corners.